Portfolio of work
Getting creative with denim – a collection you don’t want to miss
Supply chain disruptions, and what to do about it
A new era of sustainable sourcing
September 2025
Uncertainty has been a trademark of 2025 so far for the fashion industry – and the trend seems to be on track to continue. Tariffs are the biggest force behind the sentiment, with contributions from climate change, legislation, and political instability thrown into the mix. It’s unclear how things will end up. For now, brands are managing as best they can with one phrase in the back of their minds: supply chain diversification.
Fashion sourcing is being hit by a tsunami, Frank can help you weather the storm
Frank's new tricks
Frank discovers biggest fabric trends of outerwear in Milan
May 2025
The fashion industry is facing a period of perhaps its biggest sourcing disruptions in decades. Climbing prices, tariff negotiations, and concern for our impact on the planet are a few of the main ones. The circumstances feel challenging – but what if we could shift our perspective around these events to see them as an opportunity? What if there was a tool to help, in the unexpected form of a bear named Frank?
May 2025
If you’re in the field of fashion sourcing, it’s likely you’ve met our newest sourcing expert, Frank. If not, this fashion-crazed bear is pleased to make your acquaintance. He’s also excited to show off his latest upgrade, what he likes to call Frank, version 2. We like to call it sourcing made simple.
February 2025
The Kingpins Show in New York is around the corner and Frank will be back with the Best of Denim Showroom. Frank is already in NYC, exploring all the best spots, discovering new denims to add to the showroom, and developing a new appreciation for air conditioning. Read more on his NY adventures here!
Frank’s stint in the denim capital of Europe
Vi måste ta de smarta telefonerna från barnen
Denim in the City: Frank Tours New York
October 2024
If you’ve been to Amsterdam, you know it’s not exactly considered to be a natural habitat for bears. But our sourcing expert, Frank, is no ordinary bear. He’s a denim-loving bear and he’s taken on Amsterdam like no bear ever has: by diving into denim, sustained by some favorites in Dutch cuisine.
July 2024
They may say all roads lead to Rome, but anyone with a sense of style veers north instead, to the fashion capital of Milan. Since the early Renaissance some 500 years ago, Milan has made a name for itself in the world of fashion as a destination for luxury goods and textiles. And now, Frank is discovering the city for himself.
Getting products to market quickly and sustainably
Slowing down fashion with deadstock fabrics
Bringing deadstock back to life
September 2023
Fashion, like all industries, is a race against the clock to come out on top. What margins need to be reached? How much must be sold? When is the deadline? While “fast fashion” is on its way out, time is still of the essence when it comes to making and selling the clothes we wear. Add the sustainability measures consumers are so eager to see and it can feel like mission impossible. How can we get products to market quickly while still fulfilling low impact promises? One answer to this multi-faceted question is deadstock.
July 2023
Fashion industry players across the globe know the unique challenges being faced in today’s market. According to McKinsey’s report, The State of Fashion 2023: Holding onto growth as global clouds gather, the fashion industry as a whole “will struggle to deliver significant growth” this year. There’s pressure to innovate while also striving to reach sustainability goals – and little means to do either one. Competition is fierce and consumer shifts are turbulent.
April 2023
Do you throw away the eggs leftover in your carton after making a batch of pancakes? Do you toss the remaining batteries in a 10-pack after replacing six dead ones in your flashlight? How about emptying out a carton of milk once you’ve poured some into your cereal bowl? These acts of waste sound silly – and yet, so many things – perfectly good things – get tossed aside, often without a second thought. In the fashion industry, one of them is deadstock.
Getting products to market quickly and sustainably
Fashion's digital transformation
Creating circularity in the world of fashion
February 2023
A globally polarizing war, devastating natural disasters, the aftermath of a post-pandemic planet – it can sometimes feel like the world is on its knees. The cascading effects of these large-scale events impact not only those in the immediate area, but countless others far down the line.
January 2023
2023 has officially begun and with it, a deluge of resolutions for improvement, growth, progress. Whether you thoughtfully tabulate your intentions for the year ahead or prefer to avoid the subject entirely, change will happen. Based on the results of Material Exchange’s recent Digital Sourcing and Sustainability Survey, one industry where things are changing in a big way is fashion.
June 2022
Do you throw away the eggs leftover in your carton after making a batch of pancakes? Do you toss the remaining batteries in a 10-pack after replacing six dead ones in your flashlight? How about emptying out a carton of milk once you’ve poured some into your cereal bowl? These acts of waste sound silly – and yet, so many things – perfectly good things – get tossed aside, often without a second thought. In the fashion industry, one of them is deadstock.
Making better jeans for a healthier planet
The growing urgency of transparency in the fashion industry
Fashion and water: A complex affair
May 2022
Trend forecaster, jean expert, and mastermind behind Denim Dudes: Amy Leverton knows what she’s talking about when it comes to denim and all that’s happening in the world of indigo. In a recent chat with Leverton, we got a glimpse of where the industry is today, and where it’s going from here. Keep reading for our insightful conversation.
April 2022
Have you read the Roadmap to Net Zero report published by the World Resources Institute and the Apparel Impact Institute last fall? If you haven’t, give it a read. One of the main takeaways of the report is the estimated emissions produced by the apparel sector.
March 2022
Water and the apparel industry have been deeply intertwined since the production of apparel first began. For thousands of years, water has been used to dye handmade materials. Thanks to Richard Arkwright’s 1770 invention, the Water Frame, the creation of textiles was transformed from small-scale, hand-spun capacities at home into mass-produced yarn for weaving in large factories, powered by water.
Fear or Thrill: Oceans in Pop-Culture
Sharks: Quite Possibly Our Planet's Most Resilient Vertebrate
A Baltic Species Slipping Away
July 2021
Traditionally, the ocean’s place in pop culture has been classified largely by one of three spheres: adventure, beauty, or fear. Whether you were of movie-going age in 1975 or have experienced the trickle effects of that summer’s big blockbuster, Jaws may come to mind as an enduring example of the fear-evoking category.
Celebrate Our Blue Planet On World Ocean Day!
Health & Luxury Through The Ages
The Alpha & Omega in True Luxury
May 2021
Danish writer Karen Blixen once wrote "The cure for anything is salt water: sweat, tears, or the sea." How is it that the ocean has such an effect on humanity? Why do we feel drawn to this powerful place? Is it the mystery of what lies beneath its surface? Or the fact that most of our bodies are made up of water? Standing at the edge of the great expanse that is the ocean, it’s hard not to be moved. This vast body of water is our sustenance, our place of origin, our essence. Without it, we would not be. For this reason, and many others, Simris is celebrating World Ocean Day – we hope you’ll join us.
May 2021
Luxury: aspirational, powerful. A desire versus a need. A means of achieving social elevation. This constantly evolving concept is both tangible and beyond grasp. It is an item, a status, a label, an ambition or a feeling. The feeling component, though, this one trumps all others – because in order to feel good about luxury, we have to feel good ourselves.
May 2021
What timeless piece should one invest in these days? How about one that never goes out of style and will always offer a good return on investment? One that’s been around since the first cave art was created, dating back to sculptures of the Classical Greek gods up through today’s worship of lean muscle. An investment in your body, in your mind and in your future.
Don't Be An April fool About Omegas
When Swedes Make Babies
Diving Beneath The Surface of Our Oceans
April 2021
In a world full of uncertainties and false claims, we thought it important to clear up any misunderstandings surrounding the important nutrients that are omega-3s. Debunk the myths and mystery circulating about these molecules. Because no one wants to be an April Fool when it comes to their wellbeing – and omega-3s are essential for it.
March 2021
Here in the northern latitudes, early signs of spring are starting to make their debut. The days are getting noticeably longer, the snow has (mostly) melted, and street cleaners are beginning to sweep away the winter gravel from sidewalks and roads, allowing for the first crunch-free walking since October. But there’s something else – much less apparent to most – that marks the start of our downward slope toward summer: the filling up of Sweden’s maternity wards.
February 2021
Standing at the edge of a vast ocean, it’s hard not to be moved. All you see is the surface of this enormous space, an ever-changing landscape stretching before you for hundreds of thousands of miles. But what’s happening beneath is largely unknown as you look out across the crests and troughs of waves.
A Look Back Through The Years: Simris Turns 10!
Why Net Promoter Score is important for your business' success
Everything you need to know about referral rewards
October 2020
One of the best ways to grow a business is to make your customers happy. Promoting what you have to offer, figuring out what needs improvement, and maintaining high standards is usually a winning combination to bring in more business. But doing this successfully can be quite challenging. One simple way to gage your business’s overall success is by measuring how loyal your customers are. The net promoter score (NPS) of a business does just that.
September 2020
So you’ve decided to set up a referral program - congratulations! You’re ready to reach out to request those coveted referrals. You may be able to get quite a few by simply asking your customers to share their love for your business with their friends and family. However, you’re going to get much further if you can offer some kind of motivation for their efforts.
How To Protect Baby From The Sun
Toddler Feeding Guide
How To Dress Baby For Summer, Winter & Bedtime
July 2019
If the weather where you are is anything like it is down here in Austin, Texas, it’s HOT. The high temperatures of summer in this area last for several months. This makes it all the more important to protect yourself from the sun’s strong rays. Babies, whose new skin is more sensitive than the rest, are especially vulnerable to damage from the sun. But what sunscreen is healthy to use on babies?
June 2019
One of the hurdles toddler parents need to overcome is mealtime. Depending on the day, getting through a meal with a toddler may be an enjoyable, bonding experience or it may feel like a battle — one that you’re losing. Take the fight out of dinner with this toddler feeding guide (or at least make it less difficult) and you’ll be chatting — and eating! — through a civilized meal again in no time.
May 2019
Getting dressed in the morning probably isn’t something that takes a lot of thought. Dressing baby though? This can be a bit trickier since babies can’t regulate their body temperature yet. They also aren’t able to tell us exactly what’s bothering them. As the weather warms up, it’s important to know how to keep baby happy and comfortable. Keep reading for some tips!
Is Holle Baby Formula FDA Approved?
How Amazon's Ecommerce Site Design Led to Their Success
Google Trends + Insights To Take Advantage Of in 2018
April 2019
Since its founding in 1906, the Food and Drug Administration (FDA) has been responsible for protecting public health here in the U.S. It does this by regulating basically anything that can be ingested: food, supplements, medications, the list goes on. It makes sense, then, that baby formula is included within the FDA’s scope.
May 2018
Remember when Amazon only sold books online? Way back in 1995, this digital shop was a pioneer in ecommerce. Customers from 40 countries purchased books from Amazon in that first month. Despite this early success, it seems a distant cry from today’s online mammoth where you can buy almost anything, literally.
8 Totally Obscure Things You Can Sell Online
Social Media & Search Engine Optimization: Better Together
Ecommerce Marketing News Roundup from July 2017
November 2017
It’s estimated that online shoppers will spend about $6.6 billion on this Cyber Monday. As you spend your lunch hour perusing the internet for that perfect gift, we thought it only appropriate to take a look at just what all is available for purchase online – specifically, the things you’d never imagine finding for sale anywhere.
October 2017
Pancakes and syrup, peanut butter and jelly, SEO and social media: you wouldn’t want one without the other. If you’re not sure why – or how – this is the blog post you’ve been waiting for (at least when it comes to SEO and social media; we can’t attest for all the peanut butter & banana sandwich eaters out there).
July 2017
The slow dog days of summer may be upon us, but there’s still a lot going on in the marketing world. We’ve combed through the latest news to update you on the most relevant marketing happenings over this past month. Have a read through this convenient summary – you may find some tidbit that can help your online store, or, at the very least, you can impress your friends with your incredible marketing knowledge.
5 Tools To Make Your Holidays Bright
The Latest Social Media Algorithm Changes
The Coast of the Dead
March 2016
Social media platforms have become a major component of the online world. While their users often assume that the way they see these platforms now is how they’ll see them next week or month or year, that is not always the case. For better or for worse, changes do indeed occur, made every so often in an effort to improve the platforms and their feeds, and to stay competitive with the growing number of options that are now available.
Where The Children Sleep
Marks and Spencer: Win €300 toward your new autumn wardrobe
Union bolthole to luxury spa: a Swedish trip
Stockholm 'pop-up' diner shuts as secret divulged
Running Against the Odds
Love Story
February 2011
Having just traveled for 24 hours straight halfway around the world, I was in no state to make new friends, much less meet the love of my life. The frigid February temperatures I left behind at home made Western Australia’s 100 degrees feel even hotter as I shed layers of winter clothing. My internal clock was completely upside-down with jet lag. And I hadn’t showered in at least as long as I’d been traveling.